Monthly Archives:

Jun 25, 2012

Citrus Bowl Renovations To Start By 2014

This morning, Orlando Mayor Buddy Dyer and Orange County Mayor Teresa Jacobs announced their new deal to start a planned $175 million renovation of the Florida Citrus Bowl Stadium by 2014. It’s great news for the Russell Athletic Bowl, as it means the long-awaited fixes — which will amount to basically an entirely new stadium for a fraction of the price — will be in place during the next contract cycle. You can see our full story at FloridaCitrusSports.com. Or, […]

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Jun 20, 2012

Every Fresh Start Involves Ordering New Business Cards

Today and tomorrow, we embark on the daunting task of replacing eight years’ worth of logos. Shirts, signage, stationary…probably some other things that don’t begin with “s.”  This is the bowl’s first name change in eight years, the longest stretch in an admittedly patchwork title history. By the time Florida Citrus Sports purchased the game in 2001, it had seen four different names (Blockbuster Bowl, Carquest Bowl, MicronPC Bowl and MicronPC.com Bowl). At the time, it was among the lowest […]

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Jun 19, 2012

Mesh Shorts And New Beginnings

It’s an exciting (and hectic) day at Florida Citrus Sports as we finally flip the switch on the Russell Athletic Bowl. This process has been bubbling for a couple of months now but it’s just like bowl week: no amount of late nights and early mornings can avoid the pandemonium of game day (or in this case, launch day). It’s straight downhill today; forget the breaks and just worry about steering. Bringing Russell Athletic on board is great news for […]

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Jun 19, 2012

Russell Athletic Bowl Announcement Video

Here’s a one-minute “hype” video we produced to announce the new title sponsor of our game. Editing and music selection was courtesy of marketing manager (and budding video guru) Reginald Parks.

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Jun 19, 2012

Russell Athletic Bowl Merchandise Now Available

If you love this new bowl logo so much that you want to wear it, buddy, you are in luck. Ultimate Athletic, our official merchandise provider, has worked up some t-shirts and hats featuring the new mark. And yes, the shirts are all Russell Athletic stock.  In addition, Russell Athletic is offering a 30% discount to fans who shop online between today and June 26. Click here or follow the store link in the menu to get your hands on […]

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Jun 19, 2012

Russell Athletic Becomes New Title Sponsor Of Orlando Bowl

(Press Release) ORLANDO –Russell Athletic, a division of Russell Brands, LLC, and Florida Citrus Sports(FCSports) have entered into a partnership to present the Russell Athletic Bowl in Orlando, Fla. through 2015. The 2012 Russell Athletic Bowl, most-recently known as the Champs Sports Bowl, will be played on December 28 at 5:30 p.m. (EST) at Florida Citrus Bowl Stadium and air live on ESPN. The game will once again pit top teams from the Atlantic Coast and Big East Conferences. As […]

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